Are Digital Prints the latest “Over-Statement” in Saree?

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Jul 5, 2017 // By:admin // No Comment

The bygone Indian embellishments practiced on the textiles are the “quiet kept” secrets of Indian craftsmanship and the art forms were passed on through generations among the community. The technique of textile embellishments has an antique history and there is no difference in its process as it is still followed in the similar pattern. The eternal drapery of saree was and still the most adored attire among Indian women. The various customary techniques of embellishing this yard have defined the value of Indian artistry.

 

With the ongoing latest technological innovations and experimentations, the textile industry has got a major upgrade in terms of fabric printing. The introduction towards the smart mechanism of modern machinery has emerged to be the driving force and is making the textile embellishment process effortless making the job completed within a flash of the second. This modern art of fabric printing through computerized designing is known as digital printing. The Indian history has a golden tale of hand textile printing which was practiced on the sarees such as the wood block printing, tie-dying with resisting tying method called bandhani and manual fabric painting. These techniques are still followed and adored by women. The process of fabric printing on machines dates back to early 1834, with the block-printing machine. Those times only the textile printing technologies came in with cylinder, roller, screen, heat transfer and dye sublimation. But with the brand new launch of the digital printing as seen on sarees, it has given a futuristic approach to them as this modern art has totally changed the way we see embellishments on fabric.

 

As per the approximations, there are abundant opportunities for the growth of digital print, especially in the Indian and Chinese markets. The beautiful digital prints on saree are giving a deeper, chromatic and modernized outlook. More and more women are loving the digital prints and the demand is at the peak for these pieces. For this kind of digital prints, sarees become the ideal canvas because the robe is continuous and long. The prints are visible more prominently and beautifully on the wide frame of saree. When the saree is of light weight fabric like chiffon, georgettes, satin or crepe it beautifies the print motifs more appealingly. This contemporary print evolution has caught the eyes of many well-known fashion designers and they are creating masterpieces on the runway incorporating this digital art in women’s clothing. Some of the Indian designer brands such as Satya Paul, Manish Arora, Masaba Gupta and Tarun Tahiliani who showcased this art stunningly on their collections. The International labels such as Prada, Gucci, Alexander Macqueen, Giorgio Armani, Jill Sander and Versace have done the marvelous showcase of their work playing with the digital printing. The digital prints give the scope for realistic imagination for designers. As we can see the intricate prints on designer sarees inspired from nature, geometrical patterns and even 3D dimensions provide a steep work of art that looks completely breathe taking. With the flowing quality of saree, digital prints are enhanced gorgeously and lifting up its beauty.  It’s not only about the amazing print motifs but also the magnificent color schemes generated on the saree simply blows our mind.

 

The digital printing element is truly making a style statement in sarees and women can’t get over with its charm.

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